Real Athletes.Real Partnerships.On Record.

• 01

  For brands

  Fit over followers

  We match on who an athlete really reaches and how that audience engages, not on follower count alone.

  • Priced from the athlete’s rate card
  • Screened against the brief’s category
• 02

  For athletes

  The athlete decides

  No one is signed up for a campaign. Every invitation is the athlete’s to accept or decline.

  • Deliverables spelled out up front
  • Earnings shown as each one is done
• 03

  For families

  Minors reach a person

  An athlete under 18 applies with a parent or guardian, who accepts the agreements with them.

  • Decisions about minors are never automatic
  • Sensitive categories always go to BTG
• 04

  For everyone

  Real numbers only

  Every figure on SponsorX comes from a record: an order, a tracked event, a payment status.

  • No samples passed off as results
  • Nothing to count means nothing shown

1. 01

   BTG desk

   Athlete Network

   Reviews every athlete application, sets each athlete’s NIL rate by job type, and staffs campaigns.

2. 02

   BTG desk

   Admin

   Approves sponsor briefs and accounts, launches campaigns, and resolves anything a safety check held back.

3. 03

   BTG desk

   Content Approval

   Checks each deliverable against the brief and the rules before it counts toward the campaign.

4. 04

   BTG desk

   Finance

   Invoices sponsors, follows payment status, and keeps athlete earnings up to date.

1. 01

   BTG desk

   Athlete Network

   Reviews every athlete application, sets each athlete’s NIL rate by job type, and staffs campaigns.

2. 02

   BTG desk

   Admin

   Approves sponsor briefs and accounts, launches campaigns, and resolves anything a safety check held back.

3. 03

   BTG desk

   Content Approval

   Checks each deliverable against the brief and the rules before it counts toward the campaign.

4. 04

   BTG desk

   Finance

   Invoices sponsors, follows payment status, and keeps athlete earnings up to date.

Some things never run on their own: anything about a minor, a sensitive category, or a price under its floor always reaches a person.

• The platformSponsorX

  The sponsorship marketplace. Brands, athletes, teams and venues, and the fans they reach, on one loop from brief to report.

  See how it worksSee the packages →

  • 1Sponsors brief; BTG matches and quotes
  • 2Athletes apply and deliver
  • 3Fans redeem rewards by QR
• The student programmeSponsorX NEXT

  Student-run high-school sports media, published as BTG Sports Talk Magazine. Students aged 14–18 join their school’s NEXT team.

  Meet NEXTBring NEXT to your school →

  • 1Writers, photographers, designers, editors and a sales desk
  • 2No experience needed; training is part of it
  • 3SponsorX carries production, printing and cost