Get StartedGet Started/Choose your pathChoose your path
SponsorX connects brands, athletes and the teams and venues that bring fans together. Choose how you take part — each path starts with a short application, and your account is set up from it.
Choose your path
Pick the one that fits. You can always talk to BTG if you’re more than one.
For athletes
Get paid to post, appear and represent brands your fans already love.
What to expect
For brands & sponsors
Tell BTG the goal, budget and market — get a matched shortlist of athletes back.
What to expect
For teams, schools & venues
Sell your sponsorship inventory — events, media and spaces — on the SponsorX marketplace.
What to expect
What happens next
BTG runs the marketplace and sets up your account from your application — you bring the talent, the brand or the venue.
Athlete, sponsor, or team and venue — each has its own short application.
Save as you go. We email you to confirm it’s really you.
Athletes see offers, sponsors their campaigns, teams and venues their listings.
Already on SponsorX?
Sign in to your portal. Not sure which path is yours, or you’re more than one? Ask BTG — a person replies.
